Understanding Consumer Trends in Plant-Based Meat Alternatives

As more plant-based food companies offer a broad range of ready meals for flexitarians and "flavortarians," meatless meats are becoming a food staple for many households.

Categories have snowballed with extended consumer trials, leading to markedly improved products’ taste profiles. Thanks to food technology advances, plant-based products now come far closer to the texture and flavor of real meat.

The imitation meat aisle is changing—and so are the rules of what counts as real, healthy, and worth eating.